Case Study: How Cold Email Became Juno’s #1 Registration Source
110 Registrations. 39% Of All Sign-Ups. One Channel Beat Them All.Juno helps families save on student loans through free college financing webinars for school counselors and district administrators. Hard audience to reach, slower to act, and every channel was chasing the same...
How to Build a 4-Step Demo Funnel That Books Sales Calls Without Cold Outreach
The Big Shift Happening in B2B Right NowCold outreach is getting colder.Email deliverability is tightening
Cold calling answer rates are dropping
LinkedIn is limiting how much outbound you can doBut the biggest change isn’t the channels – it’s the buyer.In 2025,...
The Psychology of Lead Nurturing: Why Some Leads Convert & Others Don’t
Lead nurturing isn’t just a marketing buzzword—it’s the heart of turning interest into action. But here’s the truth: not all leads are created equal, and not all convert. So, what gives? The answer lies in the fascinating realm of psychology. Let’s break...
How Video Content is Dominating Lead Generation in 2025
In 2025, it’s crystal clear: video isn’t just part of the lead generation toolkit—it is the toolkit.Whether you’re scrolling through LinkedIn, watching a YouTube tutorial, or getting caught in a TikTok rabbit hole, one thing’s certain—video content is everywhere. And the...
The Power of Plain Text in Cold Email Outreach
While it may not look as pretty as an HTML email, plain text usually is the way to go for cold email prospecting.
The Power of Copy in Cold Email Outreach and the Science of Copy Testing
How testing copy in your cold emails improves performance and can impact the organization as a whole
Over 700 Leads Generated in Less Than 8 Months
How targeting office managers generated 700+ leads for Nespresso
Harnessing Spintax in Cold Email Outreach: An Essential Tool for Email Health
Many people focus on their infrastructure but ignore other important concepts like your email content. This is where Spintax becomes not just beneficial, but essential.
Email Prospecting FAQs
Action Hero is lucky enough to discuss and strategize about cold email prospecting daily with our clients and prospective clients. During these conversations, there are very common questions that are asked so we have taken the time to answer some of them here. Hopefully...
Action Hero Drives 1,000+ Ticket Sales for NYC Real Estate Expo
We ran cold email prospecting campaigns targeting real estate agents and related ICPs to drive ticket sales for the NYC Real Estate Expo.
