Cold email is truly a game of reach. The more we can scale up, the more leads we are able to drive. It is called “cold” email for a reason. These users are not necessarily aware of your business or looking for your services. So we need to consistently show up in front of the right people, test and maximize what’s is working.
This Nespresso case study proves this exact fact. We built a ton of infrastructure so we can send over 625k emails. The leads started to really roll in once we dialed in the sequence and started contacting the target audience at scale.
